Makeable

Conversion optimization

We believe that every visitor to your website should be a potential customer, and those that are not are simply a lost sale.

By utilizing ongoing analysis of your website and its performance we constantly tweak your sites structure and content in order to reduce the chances of that lost sale - resulting in higher conversions of your website visitors to customers.

Making the most of your visitors

Our experience shows that your website should be a living environment, constantly evolving to make itself better and more productive to both you and your customers.

Going far beyond traditional website log analysis we utilize bleeding edge techniques to visualize each and every visitation to your website - looking at how your potential customers respond to and interact with your website and constantly making changes to squeeze every potential opportunity for conversion to sale/lead.

User Experience Development

The layout and design of our web solutions are built from the ground up to be easier to use and more accessible to your visitors.

Utilizing extensive usability practices and ergonomic design principles we ensure that your website feels natural to your visitor allowing them to efficiently support themselves throughout their web experience.

Making your site easier to use by providing rapid access to the most relevant information for each specific visitor results in a more fluid point-to-point acquisition, dramatically increasing your conversion rate.

Visitor Visualization

We monitor each and every visitor to your website, finding out how they expect to be able to use your website, and making the relevant changes to accommodate them.

By analyzing how people browse your website, where they click, the workflow they take, and where the bottlenecks are we are able to find out where the weaker sections of your site may lie, and make the changes to overcome them, resulting in lower bounce rates and minimized loss of sales.

Multivariate Testing

One of the biggest challenges in the presentation of your website is quite simply how to present it. Whilst focus groups can be a great asset, they are fundamentally flawed in that they are limited in their reach - only reflecting the opinions of a small percentage of your potential userbase.

With our approach your website does the hard work for you. We create variations on each suspect area of your content, design and layout - transparently presenting it to visitors to your website and gauging its relative effectiveness - allowing us to optimize your site post-launch.

We effectively make your entire visitor base a focus group - with a fraction of the costs and efforts involved, and relying on measurable success as opposed to supposition.

Customer Relationship Management

Our customer relationship management tools allow you to nurture your contacts, allowing for greater customer service and satisfaction.

The ability to analyze and report upon your customer behavior patterns allow further optimization of directly targeted campaigns to promote repeat business and referrals, enhancing your reach and your turnover.

Our approachable and professional team are on hand to deal with your enquiry. Contact us to learn more about how we can help your business achieve the online success it deserves.